Even-though I’ve been a Web-Designer and Web-Developer for a couple of years, starting out new projects has always been challenging. Which technology stack should I use, which requirements should I tackle first and how the heck should I finish this interface?

This. Happens. Every. Single. Time. 

So I started learning from data. As misleading data driven design can be, it gives one a heck of a fast start. That’s why I analyse my personal pages as well – I want to make them better by improving gradually. But which tool should I use?  On first sight services such as Google Analytics seem like a great deal: easy to implement, easy to use as well as extensive – and above all “free“. But it does come at a heavy price – your users privacy.

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